At R/GA, I helped the team design Shopify’s first brand campaign.
This campaign showed the difference between making something, and making something a business.
I was tasked to help conceptualize each headline visually, using only circles and arrows.
Circles represented the moments in a merchant’s journey 🔵and arrows ⬆️represented the journey itself.
To thank the team for their mentorship throughout the project, I made thank you cards ︎
Oh, and I got to see it in person in New York too — that was pretty cool! ︎︎︎
agency: r/ga new york vp, group ecd: nick pringle ecd: chris joakim & mike donaghey design ecd: roberto fara senior copywriter: jason burke senior art director: erin evon designer: jongwoo kim art director intern: kennedy choi & victoria lyons