kennedy choi

art director

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SHOPIFY 

At R/GA, I helped design Shopify’s first brand campaign. 

This campaign showed the difference between making something, and making something a business. 

I was tasked to conceptualize each line of copy visually, using only circles and arrows.

Circles represented the moments in a merchant’s journey and arrows represented the journey itself. 



Let’s make you a business ︎



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To thank the team for their mentorship throughout the project, I made thank you cards ︎





Oh, and I got to see it in person too — that was pretty cool! ︎︎︎







agency: r/ga new york

vp, group ecd: nick pringle
ecd: chris joakim & mike donaghey
design ecd: roberto fara
senior copywriter: jason burke 
senior art director: erin evon
designer: jongwoo kim
art director intern: kennedy choi & victoria lyons







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