kennedy choi

art director


At R/GA, I helped the team design Shopify’s first brand campaign.  This campaign showed the difference between making something, and making something a business. 
I was tasked to help conceptualize each line of copy visually, using only circles and arrows.  Circles represented the moments in a merchant’s journey and arrows represented the journey itself. 

Let’s make you a business ︎

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To thank the team for their mentorship throughout the project, I made thank you cards ︎

Oh, and I got to see it in person in New York too — that was pretty cool! ︎︎︎ 

agency: r/ga new york

vp, group ecd: nick pringle
ecd: chris joakim & mike donaghey
design ecd: roberto fara
senior copywriter: jason burke 
senior art director: erin evon
designer: jongwoo kim
art director intern: kennedy choi & victoria lyons

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