kennedy choi

art director




      


    



why beans?



Many of my ideas come to me in my sleep.
And sometimes I dream about beans*.
When you think about it, ideas are kind of like jelly beans.
They’re packed with flavor and personality.
Some are good, some are just okay, some are really really bad.
Sure, you can judge it based on the breakdown of its ingredients.
But sometimes, it’s simply dependent on your taste buds.


* Beans are also seeds with endless potential (okay, I’m done with the bean talk).





︎ Scroll down to see some of my half baked beans ︎





01. Rubik’s Cube - CUBE SQUARED


Rubik’s Cube should take advantage of the Instagram grid.



02. Kraft - SINGLES


Apparently I have a thing for squares...
But I can’t help but think these look exactly like Kraft Singles








loading more (in my mind)...