kennedy choi

art director

NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

It’s legal to use your phone while driving if it’s on a car mount but that doesn’t make it necessarily safe.
This campaign simulates the distance between your eyes on the road and your phone, showing the limitations and dangers of peripheral vision.


Life’s safer with both eyes on the road.





Reminders for drivers before backing out of their parking spots.





















Using hidden Instagram tags, we will reveal the unseen
dangers of driving with a phone mount. 

























1 in 4 car accidents in the United States is caused by texting and driving


These Instagram stories will replicate text conversations,
reinforcing the difficulties of reading from your peripherals.























copywriter: grace cha






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Mark