kennedy choi

art director


in partnership with

How do we get people talking about organ donation?

Use the pop culture frustration of “IKEA missing parts” to give a glimpse into the frustration of being on the waitlist.

Waiting is the hardest part.

copywriter: rowan el-goweiny

ACLU      CASPER      POST-IT      SHOPIFY       FLORA       MOLSON      NHTSA       IKEA