kennedy choi

art director


in partnership with

How do we get people talking about organ donation?

Use the pop culture frustration of “IKEA missing parts” to give a glimpse into the frustration of being on the waitlist.

Waiting is the hardest part.

copywriter: rowan el-goweiny

SHOPIFY        ACLU        NHTSA         CASPER       POST-IT      CHILDREN’S WISH        IKEA        FLORA