kennedy choi

art director

work     about me    on the side  

IKEA

in partnership with beadonor.ca


How do we get people talking about organ donation?

Use the pop culture frustration of “IKEA missing parts” to give a glimpse into the frustration of being on the waitlist.

Waiting is the hardest part.






copywriter: rowan el-goweiny





SHOPIFY        ACLU        NHTSA       CASPER       POST-IT      CHILDREN’S WISH        IKEA        FLORA