As creatives of colour, there’s always a part of us that wishes to see ourselves represented in the brands we work on.
It can be challenging to work on brands that don’t talk to people like us,
the communities we come from or the experiences we were raised with.
We felt like it wasn’t just important, but critical to continue thinking about the ways we tackle racial injustice and systemic racism.
We’ve seen companies, agencies and individuals lead initiatives that generally fall into two broad categories:
1. fighing systemic racism through education 2. increasing BIPOC representaion - with one big gap. Programs directly supporting BIPOC businesses.
So, a few friends and I made it our mission to fill that gap...
Equal Advantage is an Anomaly Toronto led initiative that offers free advertising services to BIPOC small businesses in our city.