art director  -  about me 


THE SEAL OF REMEMBRANCE

Molson


As generations pass, Remembrance Day is being forgotten. It’s a disheartening irony.
Younger generations (19-35) are no longer wearing poppies to honor fallen soldiers nor taking a moment of silence. This so happens to be Molson’s target audience.
How do we get a group so unfamiliar and apathetic about these historical events to stop, and remember?
Molson creates a Seal of Remembrace ⁠— a seal under each bottle cap that serves as a simple reminder to remember.



Take a moment to remember. 






Molson established the first ever bottle-return program in 1927. So, for the month of November, Molson will donate price of all returned bottles. 
The proceeds will be donated to the Royal Candian Legion. 










     ACLU      REESE      SEA-DOO     SHOPIFY       WHM       POST-IT       MOLSON    

Mark