As generations pass, Remembrance Day is being forgotten. It’s a disheartening irony.
Younger generations (19-35) are no longer wearing poppies to honor fallen soldiers nor taking a moment of silence.
This so happens to be Molson’s target audience.
How do we get a group so unfamiliar and apathetic about these historical events to stop, and remember?
Molson creates a Seal of Remembrace — a seal under each bottle cap that serves as a simple reminder to remember.
Take a moment to remember.
Molson established the first ever bottle-return program in 1927. So, for the month of November, Molson will donate price of all returned bottles.
The proceeds will be donated to the Royal Candian Legion.