kennedy choi

art director


Reeseter Egg Hunt
Reese


Easter 2020 was a unique one, for sure 🐰🌷

With the pandemic in full swing, we were challenged to come up with ideas to keep Easter alive.
Knowing that all IRL Easter Hunts were cancelled, we decided to show up virtually! 


We got noticed by


Click through to see how it came to life on Instagram.









We also kept the hunt going on Snapchat πŸ‘»


Working with the team at Snapchat, we designed a filter that doubled as an interactive egg hunting game.
















...And that’s how we saved Easter in 2020! πŸ₯



agency: anomaly

art director: kennedy choi
copywriter:
  jenai kershaw
acd: marko pandza & jason kerr



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