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Reseter Egg Hunt


Easter 2020 was a unique one, for sure 🐰🌷

With the pandemic in full swing, we were challenged to keep Easter alive.
Knowing that all IRL Easter Hunts were cancelled, we decided to show up virtually! 


Click through to see how it came to life on Instagram.






We also kept the hunt going on Snapchat 👻


Working with the team at Snapchat, we designed a filter that doubled as an interactive egg hunting game.








...And that, my friends, is how we saved Easter in 2020! 🐥



agency: anomaly

art director: kennedy choi
copywriter:  jenai kershaw
acd: marko pandza & jason kerr



CAN-AM        EQUAL ADVANTAGE        SEA-DOO LIFE        SHOPIFY       ACLU        WELCH’S        REESE       POST-IT       OCEAN RUSH