The motorcycle industry is heavily male dominated with less than 20% of all riders being women. We made it our mission to dismantle misconceptions about women riders and represent the diversity of real women riders from our community.
For our campaign, we spotlighted real riders. No actors, no models, no influencers. Just real badass women doing what they love 🏍💨
To create a safe space for our riders, we created a Women of On-Roadonline community.
Through our Rolling Stone Women Shaping the Futureevent, educational videos, mentors and virutal rides, we were able to bring together a community of over 11.5k women from around the world 🌍
We were even recognized with a Bronze Effie 🥉
sound: vapor music editor: kurt ritchie
art director: kennedy choi