art director ︎ about me 



                                      





Just Watch Us

The motorcycle industry is heavily male dominated with less than 20% of all riders being women.
Today, we’re still tackling dated stereotypes - like the oversexualization of ‘biker chicks’,
women being depicted as backseat passengers and that biking isn’t safe for women... 

We made it our mission to dismantle those misconceptions and represent the diversity of real women riders from our community.
For our campaign, we spotlighted real riders. No actors, no models, no influencers. Just real badass women doing what they love.









agency: anomaly

sound: vapor music
editor: kurt ritchie 

art director:
kennedy choi

copywriter: jenai kershaw





CAN-AM        EQUAL ADVANTAGE        SEA-DOO LIFE         OCEAN RUSH        ACLU        SHOPIFY       REESE       POST-IT       HOLIDAY TAGS





Mark